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Moses Leading Business Today

Note: This post was originally written as a leadership analysis for my blog "The Art of Social Media". While the post refers to a social business project, the lesson can be applied to any project . I was recently reading the story of Moses leading the Israelites out of Egypt into the wilderness and had a profound “Ah Ha - that’s like leading social business transformation.” Now that may be a stretch and I certainly don’t profess that those of us doing this are godly, will be able to turn our Sharpies into serpents, or part and cross large bodies of water. But the part of leading change, confronting opposition, and staying committed for 40 years–that was the part that resonated with me. To refresh your memory, Moses was the guy who was born in Israel, sent down river as a baby, was found and raised by the Egyptians. He lived with the aristocrats for years while the Israelites were slaves in the same country. One day Moses gets enraged with the way an Egyptian guard tr...